REFUSE TO COAST.
BEHIND THE PRE
PERFORMANCE
Performance is earned, not given. The new V1 Pre delivers focus, endurance, and drive when it matters most. Built to push past limits and perform with intent every single time you step into the gym.
QUALITY
We don’t cut corners here. Every ingredient in V1 Pre is dosed for a reason, tested, and chosen to deliver real results. From the manufacturing to the formula to the flavor, it’s built clean and built right. “Refuse to Coast” means holding ourselves to the highest standard every time we create something new.
DISCIPLINE
Discipline is what separates progress from potential. It’s what built this brand and what fuels every formula we make. The new V1 Pre was designed for people who keep showing up even when it’s not easy. It’s not about hype or motivation. It’s about staying locked in and refusing to coast.
CONSISTENCY
Consistency wins. The new V1 Pre is made to deliver consistent daily results across formula and flavor. Through repetition, through the days that don’t get posted, and through the work no one sees.
EXPERIENCE
The V1 experience goes into every product. Every flavor, every formula, every label was designed to make you feel. Feel the V1 Way of Life. This is what performing with purpose feels like.
THE FORMULA
PUMP & BLOODFLOW
01
MAXED L-Citrulline™
Elevates nitric oxide precursors and enhances blood flow to support fuller muscle pumps and improved endurance. When paired with Max Catalyst®, absorption may increase compared to citrulline alone.
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L-Norvaline
Works to inhibit arginase enzymes, thereby extending nitric oxide lifespan and promoting extended vasodilation. This supports pump maintenance throughout a workout.
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ProGBB
A patented ingredient shown to elevate carnitine production, support fat oxidation and endurance. Research indicates increased carnitine activity in some settings, though human data are still emerging.
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PERFORMANCE
01
MAXED Beta-Alanine™
Backed by research to significantly raise muscle carnosine stores, delaying fatigue during high intensity work. With Max Catalyst®, absorption of beta-alanine may be improved compared to standard forms.
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Betaine Anhydrous
Supports hydration, muscle strength, and endurance by promoting cellular volumization and aiding performance in resistance training. Research shows benefit in performance markers, though percent gains vary.
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MAXED Arginine™
Boosts nitric oxide production to enhance blood flow and muscle pumps. With Max Catalyst™, absorption and utilization increase for stronger, longer-lasting performance.
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COGNITIVE PERFORMANCE
01
L-Tyrosine
Acts as a precursor to neurotransmitters like dopamine and norepinephrine, helping maintain mental clarity and focus under stress.
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DMAE
Promotes acetylcholine production and supports cognitive function, mood and drive during training sessions.
02
Cholidine™
Enhances acetylcholine production and supports mind-muscle connection, coordination and mental drive during intense lifts. Effective at supporting cognitive and neuromuscular performance.
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STIMULANTS/ ABSORPTION
01
MAXED Caffeine Anhydrous™
Provides clean energy from multiple sources to enhance power output and alertness with reduced crash potential. Well-supported across research for enhancing performance and vigilance.
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NeuroRush®
Derived from coffee fruit extract standardized to chlorogenic acid, offering sustained cognitive and energy support. Works in synergy with caffeine to smooth the energy curve and maintain focus.
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Max Catalyst™
A patented black pepper (piperine)-derived extract that supports increased absorption and bioavailability and utilization of key ingredients like citrulline, beta-alanine, tyrosine and caffeine.
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